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Promoting Engagement Through Gamification- The LinkedIn Way

Dr Manu Melwin Joy

Dr Manu Melwin Joy is Assistant Professor at School of Management Studies, CUSAT and an expert in gamification.

LinkedIn is the prestigious professional social media website meant for career advancement and used by millions of people. To increase user engagement, this social network employs a set of elements that integrate the gamification idea in its design. As a result, LinkedIn has grown into the largest business network in the world with more than 875 million registered users. The three central goals of LinkedIn when it comes to its users are that users are supposed to fill in their profile completely...

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