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International Legal Treaty Sought to Regulate Formula Food Marketing

Baby formula food companies are spreading misinformation, lobbying to increase sales while many countries fail to follow WHO guidelines on breast feeding.

Researchers at The Australian National University and Deakin University have argued for active promotion of breastfeeding and an international legal treaty to better regulate formula food marketing ploys. This is vital for protecting the health and well-being of mothers and their infants. In a special three-paper series published in The Lancet, the researchers argue less than half of infants worldwide are being breastfed as recommended by World Health Organization (WHO) guidelines, while milk fo...

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