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Success with Online Gamification- M&M's Eye Spy Pretze

Dr Manu Melwin Joy

M&M used the eye spy game to promote their products online. It involved an image of M&M and one small pretzel users had to find. It increased brand engagement.

As the eCommerce landscape is crowded with choices to opt from, it’s become much more hard to sustain the users’ interest. To all fuel to the fame, a surge in inflation is also weakening brand loyalty. In simple terms, it’s really tough to persuade them to buy from you than it used to be. This has forced retailers to come up with innovative ways to spark loyalty in consumers and find new tactics to get them to sustain engagement – gamification being one of them. In recent years, the inte...

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