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Smart Coke: Devising New Gamification Strategies for Branding

Coca Cola has emerged as a front runner in gamification of marketing of beverages. Whether it is 007 campaign or shake it, or share a coke, each one is unique.

Coca-Cola has long been known for its unique marketing campaigns. In an era where consumer engagement is of utmost importance, Coca-Cola has skillfully utilized the power of gamification to raise customer satisfaction to greater heights. By blending game mechanics into marketing tactics, Coca-Cola has successfully implemented captivating, custom-made customer interactions. Apart from fostering brand loyalty, these gamified campaigns ensure active participation and social sharing.Usually, people ...

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