The greatest success for apps is not just to gain user attention, but to ensure lasting mobile app engagement. Yet, the majority of the apps don’t accomplish this. Studies have shown that absence of strong fundamental value and the inability to deliver that value in a simple and attractive way are the key reasons for this. In fact, an astonishing 70% of users stop using an app within three months. So how does an app like Nike Run Club drive retention by 20% and become the number one running ap...

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