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Getting Extra Storage Through Gamification: Drop Box Story

Dropbox has used several gamification techniques to make users go for extra storage through referral programs, Dropbox Badges and attain Dropbox Guru status.

Growth hacking is about employing innovative and cost-effective strategies to gain and retain customers for a product or service. One of the widely accepted ways that growth hackers adopt is gamification to motivate users to take certain actions or behaviors. Dropbox is a famous cloud-based file storage and collaboration platform that allows users to store files and documents in the cloud, making them accessible from anywhere with an internet connection. In this article, let’s explore how Drop...

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