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Gamification in Entertainment Media

Gamification enhances the entertainment industry bringing more viewers and profitability. The gamified process attracts new customers while retaining existing.

Gamification is pervasive, appearing in everything from the clever trivia your food delivery app occasionally presents to your health tracking device encouraging you to complete your 'rings' or compete with peers for special badges. Even companies like Microsoft and Amazon now prompt you to display your e-badges online after passing their certification exams. The concept of gamification has rapidly evolved from an idea to a set of practical strategies that many leading companies and large organi...

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