Modern armies face a common challenge: how to connect with tech-savvy generations in crowded media environments. Gamification—the use of game-design tactics in non-game contexts—has become a creative solution. From immersive virtual worlds to public stunts, military organizations have launched audacious campaigns that blend entertainment, challenge, and real-world purpose. Let’s discuss three standout initiatives. Swedish Armed Forces – “Who Cares?” Box ChallengeAt the center of...

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