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June 30, 2019 Sunday 05:33:05 PM IST

Why Microsoft Lost to Google and Apple in Mobile OS race?

Management lessons

Microsoft had launched its own mobile operating system in 2000 named Windows Mobile ahead of Apple's iPhone in 2007 and Google's Android system in 2008. However, Windows Mobile did not make much headway. Now Bill Gates, Microsoft founder has admitted in an interview that it was his greatest mistake not have taken a leadership position in mobile OS. 
The reasons he cited for Microsoft losing out in the mobile OS race was the pre-occupation with the anti-trust trial and not deploying the best talent to work on the mobile. Now Android has become the most prominent OS on mobile with about 85% of smart phones world-wide having Android installed in it. 
Gates uses Android phone and had resigned as Chairman of the Board of Directors of Microsoft in February 2014.Microsoft was accused of indulging in illegal, anti-competitive and exclusionary practices by the US Department of Justice. Microsoft also failed to catch in on the internet revolution when Google became the leading search engine service provider building on its strength in search.


Source:https://edition.cnn.com/2019/06/24/tech/bill-gates-android/index.html


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