TRIFED Launches transformational “Tech For Tribals” programme
A game changing and unique project aimed to transform 5 crore Tribal Entrepreneurs under the name “Tech for Tribal” has been launched by TRIFED. It was launched on19th March 2020 by TRIFED and IIT-Kanpur along with IIT-Roorkee, IIM Indore, Kalinga Institute of Social Science, Bhubaneshwar and SRIJAN, Jaipurin the first phase of organising tribal entrepreneurship and skill development programme.
Tech for Tribals, an initiative of TRIFED supported by Ministry of MSME, aims at capacity building and imparting entrepreneurship skills totribal forest produce gatherers enrolled under the Pradhan Mantri VanDhan Yojana(PMVDY). The trainees will undergo a 30 days program over six weeks comprising 120 sessions.
TRIFED under Ministry of Tribal Affairs is establishing 1,200 "Van Dhan Vikas Kendra (VDVK)”, across 28 States engaging 3.6 Lakhs Tribal Forest Produce gatherers. One typical VDVK comprises of 15 Self Help Groups, each consisting of 20 Tribal gatherers. The program aims at providing skill upgradation and capacity building of VDVK lead members. IIT, Kanpur, Roorkee, Ranchi, Rampur, IIM Vizag, Ahmedabad, Kolkata and other reputed institutes like DRI, SRIJAN, KISS, TISS etc. have shown their keenness to partner with this programme initiated by TRIFED
Under the Tech for Tribals program, the Partners will develop course contents relevant to Entrepreneurship in Value Addition and Processing of Forest Produces. The course curriculum will include Achievement Motivation and positive psychology, Entrepreneurial Competencies, Identification of locally available NTFP based Business Opportunities, Round the Year capacity utilization, Product positioning - Grading / Sorting, Branding, Packaging, Product certifications, Bankable Project Report preparation, Market Survey, Business Plan Preparation, Distribution Channels- Retail sales, supply contracts with manufacturers, Good Manufacturing Practice(GMP), Total Quality Control(TQC), Hygienic Operations management, Operational and Financial statements, Business Strategy & Growth, Digital literacy& IT adoption, etc.
The Tech for tribals capacity building program will ensure higher success rate of the Tribal Entrepreneurs by enabling and empowering them to run their business with marketable products with quality certifications.
VanDhan products will be marketed through all available distribution channels. TRIFED over the last three years has revamped itself as a network of 120 outlets across the country of which 72 are owned and operated by TRIFED themselves. TribesIndia outlets are already operational at the airports of Chennai, Jaipur, Ahmedabad, Udaipur, Coimbatore, Trivandrum, Pune, Goa, Kolkata. TRIFED also has aggressively pursued their eCommerce strategy with their own website (www.tribesindia.com) and is also available on other major e-com portals such as Flipkart, Snapdeal,Paytm, Amazon India, Amazon Global etc. To push Government institutional purchases, TribesIndia has a presence in Government eMarket Place (GeM). National Level Tribal Festivals namely Aadi Mahotsavs, along with other exhibitions, are being organised in various cities all over the country are other efforts being takento expand the marketing opportunities for TribesIndia products and country’s tribal heritage.