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January 06, 2021 Wednesday 12:19:26 PM IST

Toycathon 2021 to capture innovative prowess of 33 crores students

Union Education Minister Ramesh Pokhriyal ‘Nishank’ and Union Minister WCD and Textiles Smriti Zubin Irani jointly launched Toycathon-2021 yesterday. The Union Ministers also jointly launched the Toycathon Portal on the occasion. This Toycathon is aimed to conceptualize innovative toys based on the Indian value system which will inculcate positive behaviour and good value among the children.

Speaking on the occasion, Shri Pokhriyalsaid that Toycathon is being organized to develop India as the global Toy manufacturing hub. He said the size of the toy market in India is about one billion USD but unfortunately 80% of the toys are imported. The launch of Toycathon is an endeavor by the government to create an ecosystem for the domestic Toy industry and the local manufacturers, tapping the untapped resources and utilizing their potential. Recalling the vision of Prime Minister Narendra Modi of a 5 trillion-dollar economy and considering the huge potential of our toy market, he exhorted all to make India ‘Atmanirbhar’ in the Toy industry. He further stated that National Education Policy-2020also lays emphasis on innovation and research in learning, starting from the primary education. Aligned with the goals of the National Education Policy, the Toycathonaims to capture the innovative prowess of 33 crores students across the country, he added.


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