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March 28, 2018 Wednesday 03:48:08 PM IST

Study in India Campaign: India's Move to be Branded as a Study Destination

Policy Indications

New Delhi: India is all getting set to rebrand itself as a prime study destination. The government sees this project as an attempt to redress the balance between inbound and outbound students. The initiative will concentrate on attracting more international students into the country and doubling India’s market share of global education exports industry to 2%.

Among its other objectives, the initiative seeks to improve the overall quality of higher education and see international student spending increase.

The budget will cover brand promotion and activities until 2020.

As per reports, the main focus will be on neighbouring countries. About 13 of 35 target countries are in West Asia, but the list includes ASEAN and SAARC countries together with Iraq, Iran, Saudi Arabia and China among others, according to reports

According to the government statement, top students will be offered scholarships on the basis of their SAT scores. However, these will have to be provided directly by the hosting institutions.

Earlier in 2018, India and France signed a Memorandum of Understanding for mutual recognition of qualifications, while Indian universities are also targeting students from Africa with the promise lower fees and comparable standards to those of Europe and US.

(Source: The Pie news)