Technology Inceptions: India to Establish One lakh Digital Villages: Ravi Shankar Prasad  |  Best Practices: FSSAI to Impose Curbs on Promoting Unhealthy Products in School Premises  |  Management lessons: E-Services Most Important in Design of Smart Tourism Organisation  |  Rajagiri Round Table: 'Draft New Educational Policy Comprehensive, Hurdles Likely in Implementation'  |  International Edu News: Estonian schools promote English  |  Technology Inceptions: Microsoft AI Helps Leading Naukrigulf.com Attract More Jobseekers, Employers  |  Technology Inceptions: Microsoft To Set up AI Digital Labs in Association With 10 Universities  |  Science Innovations: IIT Guwahati Develops Simple Technique to Check Milk Quality  |  Teacher Insights: Rural-Urban Divide Among Animals Too- The Case of Bengaluru Lizards  |  Technology Inceptions: Steam game streaming for iPhone, Apple TV   |  Parent Interventions: Picky-eating tots get constipation  |  National Edu News: Check AIIMS MBBS Exam Results @aiimsexams.org  |  Higher Studies: EducationUSA India Mobile App Launched  |  International Edu News: Indian Student Enrolments in US Universities Double in a Decade  |  Policy Indications: IIT Delhi To Study How Much Heat Stress You Can Endure  |  
  • Pallikkutam Magazine
  • Companion Magazine
  • Mentor
  • Smart Board
  • Pallikkutam Publications

August 22, 2017 Tuesday 02:26:02 PM IST

Snapchat likely to overtake FB in the US

Technology Inceptions

New York: Photo-sharing app Snapchat is expected to overtake Facebook for the first time in the US, as the user growth of Facebook will slow among teens and adults, market research firm eMarketer has said.

Snapchat is forecast to overtake both Instagram and Facebook in terms of total users aged 12 to 17 and 18 to 24 for the first time in 2017, that will shoot up Snapchat's share of US social network users to 40.8 per cent.

The decline in user growth will also impact Facebook's ad revenues as the company tries to make the platform an attractive destination for the advertisers by boasting about its young users.

Facebook reported nearly $9.2 billion in ad revenue in the second quarter of 2017, a rise of 47 per cent from the same period last year.


"We see teens and tweens migrating to Snapchat and Instagram. Both platforms have found success with this demographic since they are more aligned with how they communicate-that is, using visual content. 

"Outside of those who have already left, teens and tweens remaining on Facebook seem to be less engaged-logging in less frequently and spending less time on the platform," said Oscar Orozco, a senior forecasting analyst at eMarketer.

According to the market research firm, Facebook's loss of monthly users between the ages of 12 and 17 will accelerate to 3.4 per cent this year compared to a 1.2 per cent drop in 2016.

eMarketer also predicted that Facebook-owned Instagram is expected to post growth of 23.8 per cent this year. Its monthly users under 12 years age are also expected to increase 19 per cent, and those in the age group of 12-to-17 to 8.8 per cent.


Comments