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June 01, 2018 Friday 01:07:16 PM IST

Promoting Yourself as a Thought Leader

Leadership Instincts

You’ve spent time thinking about leadership. You’ve practiced its principles. You’ve come to understand what works and what doesn’t work. The next step for you may be articulating your leadership style in a way others can reproduce.

*Help organize your principles. One great thing about writing your thoughts down is that it helps you organize and solidify your leadership principles. It gives you a chance to explain why they’ve worked for you. You can share the pitfalls and problems your leadership style resolves.

*Share them with your organization. It’s one thing to show by example. And you hope your team will see your leadership style and duplicate it. However, people learn best by showing and telling. As you write articles about how and why you lead the way you do, your peers and subordinates understand your leadership skills better. They are better able to duplicate them.

*Promote yourself as a thought leader to the world. Executives change jobs with more and more frequency. As you share your leadership skills with outside publications, you gain credibility with a wider audience. You can list your articles on resumes and LinkedIn profiles to showcase your leadership reputation.

*Choose a principle. Look at one of your leadership principles that you feel has been particularly successful. Perhaps you’ve used an unusual or out-of-the-box technique to resolve a thorny issue. Maybe you’ve discovered a powerful way to build consensus. Think of what you’re doing that would be of interest to your organization or business leaders in general.

*Organise your thoughts. What is a powerful way to introduce your topic? You may want to illustrate your leadership skill with an example. Perhaps you feel it would be most effective to talk about a problem you faced and how your leadership style provided the solution. Or maybe you want to contrast the old way of doing things with the new.

*Discuss what, why, how. Make sure you get all the essential information into the article. Explain what your purpose is in writing the article. What is the leadership skill you want to address? Why is it important for the reader to learn this? Focusing on the benefits of the skill helps readers want to take the time to read and master the skill. Finally, explain how to implement your expertise. 

(Indebted to various sources)