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May 14, 2021 Friday 02:55:07 PM IST

Political Ad Campaigns Add to Anxiety

Parent Interventions

Exposure to political ad campaigns of opposing candidates can add to anxiety, according to a study by Cornell University. Jeff Niederdeppe, Professor in the Department of Communication said that many of his friends and family members wind up quite stressed out, for lack of a better word, during each election season. The research uncovered evidence that exposure to one form of political messaging-televised campaign ads- was associated with increased odds of a person being diagnosed with anxiety by a doctor. Political ads in general have gotten increasingly negative because research has shown that people pay attention to and remember those types of ads more than positive messages.