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April 02, 2018 Monday 01:30:34 PM IST

“Pivotal” Shift as business Master's Outdo MBAs

Policy Indications

A “pivotal shift” is taking place in students’ preferences as more and more students consider business master’s degrees over MBAs, a new study by Carrington Crisp in collaboration with the European Foundation for Management Development has found. A little over two-thirds of the 1,000 respondents

said they were considering a business master’s rather than an MBA, compared to under half in a similar survey conducted in 2016.

“We are seeing a pivotal shift in the market,” says Andrew Crisp, author of the study. The change may be owing to an increasing perception that a master’s degree will be just as valuable to employers as an MBA, which just under half of respondents to the latest study agreed with compared to 36% in the previous survey. While 74% of Chinese students reported considering a master’s degree, only 57% of Canadians did the same. Canada also accounted for the lowest percentage of students regarding a master’s had the same value as an MBA for an employer, compared to 67% of students from Pakistan.

Among the key motivations for starting a master’s, 31% of students mentioned improved employability,


23% increased earning potential, and 21% personal development, while only 11% mentioned planning to start a business compared to 25% of prospective MBA students.

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