“Pivotal” Shift as business Master's Outdo MBAs
A “pivotal shift” is taking place in students’ preferences as more and more students consider business master’s degrees over MBAs, a new study by Carrington Crisp in collaboration with the European Foundation for Management Development has found. A little over two-thirds of the 1,000 respondents
said they were considering a business master’s rather than an MBA, compared to under half in a similar survey conducted in 2016.
“We are seeing a pivotal shift in the market,” says Andrew Crisp, author of the study. The change may be owing to an increasing perception that a master’s degree will be just as valuable to employers as an MBA, which just under half of respondents to the latest study agreed with compared to 36% in the previous survey. While 74% of Chinese students reported considering a master’s degree, only 57% of Canadians did the same. Canada also accounted for the lowest percentage of students regarding a master’s had the same value as an MBA for an employer, compared to 67% of students from Pakistan.
Among the key motivations for starting a master’s, 31% of students mentioned improved employability,
23% increased earning potential, and 21% personal development, while only 11% mentioned planning to start a business compared to 25% of prospective MBA students.