People Tend to Like Morally Upright Heroes, Dislike Least Moral Villains

People tend to like heroes who are morally upright according to a new study done by researchers at Ohio State University, Texas A&M University and University of Buffalo. 
According to Matthew Grizzard,lead author of the study, villains least liked were the ones who were most immoral. Character morality was believed to be linked to how much people like them but in the 1990's anti-heroes who did bad things also began to be liked. 
The study was done on 265 college students by asking them about the characters they liked and disliked. They were asked to name the fictional characters associated with such attirbuted. The disliked heroes were considered less moral than liked heroes while liked villains were rated as more moral than the disliked ones. The liked anti-heores were considered more moral than the disliked ones. 
Anti-heroes and morally ambiguous characters like Walter White in Breaking Bad. He is a chemistry teacher turned drug kingpin in the show. It was quite difficult to rate such characters, participants said.

Source: https://news.osu.edu/even-today-we-want-our-heroes-to-know-right-from-wrong/