Oxford University creates its 200th spinout company PhishAR
The University of Oxford, through its research commercialisation arm Oxford University Innovation, has created its 200th company based on academic research, PhishAR. PhishAR builds on the work of Professor Ivan Martinovic and Dr Ivo Sluganovic from Oxford’s Department of Computer Science, and employs augmented reality to crack down on “phishing”, an online scamming technique which fools a user into handing over their digital security credentials and other sensitive information, such as personal data or credit card details.
The cybercrime is typically achieved through utilisation of fake websites or emails that replicate the genuine article, such as an email from a bank or an employer’s website. The fakes may appear as a near-perfect facsimile of the original, and may also use already obtained user information to form a sophisticated attack (spear phishing) or purposefully target senior members in an organisation for maximum gain (whaling). PhishAR will help users identify fraudulent emails, websites and other online transactions by using artificial intelligence to scan and analyse what is presented on the screen in order to detect discrepancies such as style and formatting, used URLs, information requested from the user, and other security indicators. The company’s software will run on mobile phones and augmented reality wearables to help mitigate the rapidly increasing impact of phishing, which costs individuals and organisations billions of dollars every year.
PhishAR’s seed round was led by Kluz Ventures, and the company has been accepted onto the Mastercard Start Path Programme to accelerate its development.
(Content Courtesy: https://www.ox.ac.uk/news/2020-10-27-oxford-university-creates-its-200th-spinout-company-phishar)