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April 13, 2021 Tuesday 05:59:38 PM IST

NITI Aayog Launches‘Poshan Gyan’, a Digital Repository on Nutrition Information

Parent Interventions

NITI Aayog, in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behaviour Change, Ashoka University, today launched Poshan Gyan, a national digital repository on health and nutrition. The launch event was addressed by NITI Aayog Vice Chairman Dr Rajiv Kumar, CEO MrAmitabh Kant, Secretary (WCD) MrRam Mohan Mishra and Additional Secretary Dr Rakesh Sarwal.

Under the guidance of Dr RakeshSarwal, the Poshan Gyan repository was conceptualized as a resource, enabling search of communication materials on 14 thematic areas of health and nutrition across diverse languages, media types, target audiences and sources. Content for the repository was sourced from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations. The website provides an intuitive interface (multi-parametric search, multiple downloads at a point in time, easy sharing of materials via social media and easy viewing on any type of smartphone).

The repository introduces a unique crowdsourcing feature that allows anyone to submit communication material for inclusion on the website, followed by a review by a designated committee. The portal highlights the “Theme of the Month” (in line with MoHFWandMoWCD guidelines to promote key topics) and the “Most Downloaded Media” (as a way to learn about the materials that are most preferred by audiences). It also provides links to other important sites and resources, such as the webpages of MoHFW, MoWCD, NITI Aayog, AnemiaMukt Bharat, EatRightIndia and others.

Several Central ministries—MoWCD, MoHFW, Drinking Water and Sanitation, Panchayati Raj, Rural Development and Consumer Affairs, Food and Public Distribution—multilateral agencies, such as UNICEF, and other key stakeholders such as FSSAI, National Institute for Nutrition, ICMR, NIRDPR, NIPCCD, F&B participated in the launch event. It was also attended by representatives of development partners such as BMGF, BBC Media Action, Jeevika, and Alive and Thrive.

The website can be accessed here: https://poshangyan.niti.gov.in/