Teacher Insights: How Digital Technology Helps in Growth and Access to Quality Education  |  Management lessons: How Brands Use CARE to Stay on Top in Instagram  |  Hobbies &Trends: At Full Throttle  |  Finance: Bitcoin Mobile Apps Vulnerable to Security Threats: Guan-Hua Tu, MSU  |  International Edu News: Use plants' ability to tell the time to make food production more sustainable  |  International Edu News: Scientists develop new class of cancer drug with potential to treat leukaemia  |  International Edu News: Loan applications processed around midday more likely to be rejected  |  International Edu News: Researchers find climate change impacts plankton – a key marine food source  |  International Edu News: Nature must be a partner, not just a provider of services – Oxford report  |  National Edu News: Approval to MoU between India and UK on Global Innovation Partnership  |  National Edu News: Transfer of CSIR-CMERI technologies to three MSMEs  |  Parent Interventions: Child Learning Programs: How to Find the Right One for You  |  Rajagiri Round Table: Fitness Challenge for the Nation  |  Education Information: West Bengal Scholarship 2021  |  Education Information: What is PMEGP Scheme? How can you get it?  |  
April 13, 2021 Tuesday 05:59:38 PM IST

NITI Aayog Launches‘Poshan Gyan’, a Digital Repository on Nutrition Information

Parent Interventions

NITI Aayog, in partnership with Bill and Melinda Gates Foundation and Centre for Social and Behaviour Change, Ashoka University, today launched Poshan Gyan, a national digital repository on health and nutrition. The launch event was addressed by NITI Aayog Vice Chairman Dr Rajiv Kumar, CEO MrAmitabh Kant, Secretary (WCD) MrRam Mohan Mishra and Additional Secretary Dr Rakesh Sarwal.

Under the guidance of Dr RakeshSarwal, the Poshan Gyan repository was conceptualized as a resource, enabling search of communication materials on 14 thematic areas of health and nutrition across diverse languages, media types, target audiences and sources. Content for the repository was sourced from the Ministries of Health and Family Welfare and Women and Child Development and developmental organizations. The website provides an intuitive interface (multi-parametric search, multiple downloads at a point in time, easy sharing of materials via social media and easy viewing on any type of smartphone).

The repository introduces a unique crowdsourcing feature that allows anyone to submit communication material for inclusion on the website, followed by a review by a designated committee. The portal highlights the “Theme of the Month” (in line with MoHFWandMoWCD guidelines to promote key topics) and the “Most Downloaded Media” (as a way to learn about the materials that are most preferred by audiences). It also provides links to other important sites and resources, such as the webpages of MoHFW, MoWCD, NITI Aayog, AnemiaMukt Bharat, EatRightIndia and others.


Several Central ministries—MoWCD, MoHFW, Drinking Water and Sanitation, Panchayati Raj, Rural Development and Consumer Affairs, Food and Public Distribution—multilateral agencies, such as UNICEF, and other key stakeholders such as FSSAI, National Institute for Nutrition, ICMR, NIRDPR, NIPCCD, F&B participated in the launch event. It was also attended by representatives of development partners such as BMGF, BBC Media Action, Jeevika, and Alive and Thrive.

The website can be accessed here: https://poshangyan.niti.gov.in/


Comments