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May 25, 2019 Saturday 09:42:59 AM IST

IP Nani, The Tech-Savvy Grandma-Son Helps Govt Tackle IP Crimes

IP Nani, the tech savvy Grandma is the mascot of Intellectual Property (IP). It was launched last year by Shri Suresh Prabhu, the Minister of Commerce and Industry. Nani along with her grandson Chottu aka Aditya helps combat IP crimes and spread awareness about IPRs to children in an interesting way.
The National IPR policy was approved in May 2016 and the objective is to spread IPR awareness, outreach and promotion. One of the focus areas is the create awareness among children so that they nurture creativity and innovative spirit at a young age.
A series of videos were created by Cell for IPR Promotion and Management (CIPAM) under Commerce Ministry in association with the European Union Intellectual Property Office (EUIPO).

The twitter handle is @CIPAM_India, FB:@CIPAMIndia.