National Edu News: IIT Hyderabad-NHAI sign MoU for Transportation Research  |  Cover Story: Elimination Round or Aptitude Test- How to Align CUET with NEP 2020 Goals  |  Life Inspirations: Master of a Dog House  |  Education Information: Climate Predictions: Is it all a Piffle!  |  Leadership Instincts: Raj Mashruwala Establishes CfHE Vagbhata Chair in Medical Devices at IITH   |  National Edu News: TiHAN supports a Chair for Prof Srikanth Saripalli at IIT Hyderabad  |  Teacher Insights: How To Build Competitive Mindset in Children Without Stressing Them  |  Parent Interventions: What Books Children Must Read this Summer Vacation   |  Policy Indications: CUET Mandatory for Central Universities  |  Teacher Insights: Classroom Dialogue for a Better World  |  Rajagiri Round Table: Is Time Ripe for Entrepreneurial Universities in India?  |  Life Inspirations: How to Overcome Fear of Public Speaking  |  Technology Inceptions: Smart IoT-based, indigenously-developed, ICU Ventilator “Jeevan Lite” Launched  |  Parent Interventions: Meditation Reduces Guilt Feeling  |  Teacher Insights: Music Relief for Study Stress  |  
March 09, 2021 Tuesday 08:48:28 PM IST

Impulsive Buying more with Companions

Parent Interventions

A study conducted among 791 participants done by researchers at the University of Tennessee, USA showed that impulse purchase decisions at grocery shops is more likely when a buyer is accompanied by a companion. The results showed that parents and spouses were the most common shopping companions and the most influential on the shopper’s impulse purchase decisions compared to other types of companions (eg. significant others, colleagues, children, friends and other shoppers). Additionally, the effect of different shopping companions varies based on the shoppers’ internal characteristics and the social distance between the shopper and the shopping companion.