Leadership Instincts: Survival Skills in a Complex World  |  Technology Inceptions: LG Ultragear Gaming Speaker GP9  |  Teacher Insights: Focus, Gaming Mode in Zoom Meet  |  Management lessons: Work Ethics for a Post Pandemic World  |  Career News: 13 Japanese companies to attend JAPAN DAY 2021 @IIT Hyderabad  |  Higher Studies: IELTS Mock Tests: Benefits and Characteristics  |  Teacher Insights: New Features in Moodle 4.0  |  Policy Indications: India-US Launch Climate Action and Finance Mobilisation Dialogue  |  Science Innovations: Stanford University Develops Algorithm to Predict Molecular Structures  |  Technology Inceptions: Oxygen Concentrator, Generation System Developed by Indian Institute of Science  |  Teacher Insights: Early Intervention in Children Good to Prevent Dyslexia  |  Parent Interventions: Cognitive Stimulation Lowers Dementia Risk  |  Parent Interventions: Elderly Cope Better with Pandemic  |  Policy Indications: Use of Copyrighted Works in Online Education  |  Parent Interventions: Maternal Voice Reduces Pain in Preemies  |  
March 09, 2021 Tuesday 08:48:28 PM IST

Impulsive Buying more with Companions

Parent Interventions

A study conducted among 791 participants done by researchers at the University of Tennessee, USA showed that impulse purchase decisions at grocery shops is more likely when a buyer is accompanied by a companion. The results showed that parents and spouses were the most common shopping companions and the most influential on the shopper’s impulse purchase decisions compared to other types of companions (eg. significant others, colleagues, children, friends and other shoppers). Additionally, the effect of different shopping companions varies based on the shoppers’ internal characteristics and the social distance between the shopper and the shopping companion.