Huawei to make its offline presence in India
New Delhi: Riding on the success of its "Honor" sub-brand, the time is ripe for the Chinese company Huawei to ramp up its offline presence in India, especially in tier II and III cities, says a company executive.
Xiaomi already has two exclusive retail stores Mi Home in Bengaluru while Lenovo-owned Motorola on August 3 launched six Moto Hubs in Delhi-NCR and Mumbai.
"Since the skew is heavily in favour of going offline, we are working on strengthening this channel. Given the growing 4G penetration, we are set to serve tier II and III markets and working towards this on a priority basis," P. Sanjeev, Vice President, Sales, Huawei India-Consumer Business Group, told.
Chinese brands are not only strengthening their positions on home turf but fast expanding beyond mainland China, and India is among their top destinations for registering big numbers.
"Since Honor is a pan-India brand, our strategy would be two-pronged: Region-specific and national. For the former, we plan to leverage festivals like Onam, which is known for its consumer-buying frenzy (in Kerala), to widen our customer base with special promotions and irresistible offers."
"Similarly, for Durga Puja, we would adopt a focus to tap consumers in the eastern region with schemes specially tailored for that audience," Sanjeev said.
In a bid to enhance after-sale device support, Huawei last month launched 17 exclusive service centres across the country. According to Sanjeev, with the launch of these service centres, Huawei can now assure best in class after-sale services to its consumers.
In the hot-selling Rs 10,000-Rs 15,000 category in India, Honor has three of its best-selling products -- Honor 6X, Honor Holly 3 and 3 Plus. Launched in January this year, Honor 6X has been leading this segment when it comes to dual-camera innovation and overall experience. Honor 8 Pro smartphone comes with a box that doubles up as a VR headset.