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January 10, 2020 Friday 01:03:29 PM IST

How Trump Uses Persuasive Speech to Convince Audience

Leadership Instincts

US President Donald Trump is persuasive in his speech and able to convince the audience better on the topics he talks about. A study done by researchers at Indonesian universities found out that the US President had used grammatical choices in his speech of Jerusalem in his attempt to influence the audience. He was found to use ethos clause by employing the declarative mood functioning as a statement to display personal credibility, pathos clauses to make declarative and imperative moods to create both postive and negative feelings and the logos clauses to create declarative moods to give bases for his argumentation. He made controversial statements with many clauses containing negative statements (negative criticisms, blaming) and negative polarity of the clauses were used when referring to previous US presidents and governments. The researchers concluded that the increased use of declarative moods helped him become an information bearer to the audience shortening the gap between him and listeners. The speech on Jerusalem was delivered on December 6, 2017. The speech was analysed from the perspective of Systemic Functional Linguistics (SFL).

The researchers have pointed out that ethos, pathos and logos are essential for persuasive speech. How influential the speech becomes is dependent on the mood system being created. Ethos establishes the ethical appeal or speaker's credibility and character while pathos refers to emotional appeal and logos is used to logically argue a point.