Parent Interventions: How can we Revert Peanut Allergies in Children?  |  Teacher Insights: Play Based Learning has a Positive Impact on Child's Learning and Development  |  Health Monitor: Social Media Use Likely to Affect the Physical Health of a Person  |  Parent Interventions: How to Deal with Developmental Language Disorder in Children  |  Health Monitor: Lifestyle Interventions from Early Childhood Prevents Cardiovascular Diseases  |  Teacher Insights: Teacher Expectations Can Have Powerful Impact on Students Academic Achievement  |  Policy Indications: Make Sure the Digital Technology Works for Public Good  |  Teacher Insights: The Significance of Social Emotional Learning Curriculum in Schools  |  Health Monitor: Forgetting is a Form of Learning  |  Higher Studies: University of Manchester Invites Application for LLB and LLM Programmes   |  Health Monitor: Is There a Blue Spot Inside our Brain?  |  Parent Interventions: Babies born during the Pandemic Performs Lower during Developmental Screening  |  Policy Indications: Invest in Structural Steel R&D : Prof BS Murty  |  Management lessons: ONPASSIVE Technologies Shows the Way in Rewarding Outperformers  |  Parent Interventions: Can We Make Our Kids Smarter?  |  
January 10, 2020 Friday 01:03:29 PM IST

How Trump Uses Persuasive Speech to Convince Audience

Leadership Instincts

US President Donald Trump is persuasive in his speech and able to convince the audience better on the topics he talks about. A study done by researchers at Indonesian universities found out that the US President had used grammatical choices in his speech of Jerusalem in his attempt to influence the audience. He was found to use ethos clause by employing the declarative mood functioning as a statement to display personal credibility, pathos clauses to make declarative and imperative moods to create both postive and negative feelings and the logos clauses to create declarative moods to give bases for his argumentation. He made controversial statements with many clauses containing negative statements (negative criticisms, blaming) and negative polarity of the clauses were used when referring to previous US presidents and governments. The researchers concluded that the increased use of declarative moods helped him become an information bearer to the audience shortening the gap between him and listeners. The speech on Jerusalem was delivered on December 6, 2017. The speech was analysed from the perspective of Systemic Functional Linguistics (SFL).

The researchers have pointed out that ethos, pathos and logos are essential for persuasive speech. How influential the speech becomes is dependent on the mood system being created. Ethos establishes the ethical appeal or speaker's credibility and character while pathos refers to emotional appeal and logos is used to logically argue a point.