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August 05, 2017 Saturday 12:22:49 PM IST

Google tool to counter Snapchat 'Discover'

Technology Inceptions

San Francisco: Google is now likely to face Snapchat's 'Discover' feature with another tool, the media reported. Snapchat 'Discover' was first introduced in January 2015. It is a section of the app that lets news partners distribute video, image and text collections that remain accessible for 24 hours.

Google is developing a technology that would allow news publishers to build a news service that is similar to Snapchat 'Discover', by making mini-magazine of slides that users could swipe one-by-one on their smartphones, The Wall Street Journal reported on Friday.

Google had held informal dialogue with Snap Inc -- the parent company of popular messaging app Snapchat -- and reportedly offered $30 billion to buy Snap Inc in 2016.

Snap's CEO Evan Spiegel, who is widely considered as being independent, apparently did not show interest in selling his firm to Google or anybody else. 


Spiegel also values running Snap in Southern California and outside of Silicon Valley, where Alphabet - Google's parent company is headquartered.

Earlier, in 2013, Google was rumoured to have been tried to acquire Snapchat for $4 billion after Spiegel refused an offer from Facebook CEO Mark Zuckerberg. 

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