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June 05, 2019 Wednesday 05:15:19 PM IST

Food Images in Kids Clothing Can Influence Eating Behavior

Parent Interventions

Images of food shown on kids clothing may have an influence on eating behaviour of kids and they continue that habit into adult hood. The presence of junk foods in kids clothings therefore should be worrying, according to Pediatricians.

According to a new report by Megan Pesch, a developmental behaviour pediatrician at University of Michigan C.S.Mott Children's Hospital, one in 11 children's apparel items contian food graphics and two-thirds of them are unhealthy junk food. The analysis was based on sampling of 3,870 clothing pieces over a month in 2018 in four leading retailer shopes. Boys' clothes featured pizza,donuts, hot food and fries while girls' clothing displayed pastries and desserts.Most often some characters were also included in the graphics such as dinousars.


It is not clear in what way the graphic images are internalised by the children wearing them but further research may give some clues.



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