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August 21, 2019 Wednesday 12:18:37 PM IST

Flipkart revamps seller onboarding process

Flipkart announced it has revamped its seller onboarding process to ease the first-time e-commerce experience for medium and small businesses (MSMEs). The e-tailer has also stationed 13 regional teams across the country to help onboard sellers in person, by meeting with them at their premises. These changes to the onboarding process will make it easier for small sellers, who may not have prior digital expertise, to list their products on the platform and access Flipkart's pan-India base of over 150 million customers.

The company claimed that by revamping the onboarding process and simplifying the number of steps, it was making it easier for any seller, no matter the size, to list on the Flipkart platform and get started from day one. Currently, e-commerce accounts for less than three per cent of India's overall retail industry. Government estimates suggest there are roughly 60 million MSMEs in India. The regional teams, based in cities such as Lucknow, Coimbatore, and Jaipur, cater to sellers in over 4,30 pin-coded areas.