Policy Indications: Learning disabilities could lead children to criminal justice system  |  Parent Interventions: New study seeks to prevent eczema in babies  |  Parent Interventions: When and How to Try: Infants do it their own   |  Parent Interventions: Prenatal smoking and drinking: 12-fold increased risk for SIDS   |  Policy Indications: Texas Strategy reduces anti-psychotic medications in foster children  |  Parent Interventions: Autistic mothers face higher rates of post-natal depression   |  National Edu News: Chief of the Naval Staff visits NCC Republic Day Camp 2020  |  Science Innovations: NASA intern discovers a new planet   |  Management lessons: How and Why brands do Sport Sponsorship   |  National Edu News: Indian Forest Service (Main) Examination-2019 result declared  |  National Edu News: Combined Geo-Scientist and Geologist Examination 2019  |  National Edu News: Multistage selection process for admission to FTII and SRFTI from this year  |  Leadership Instincts: MHRD and Parliamentary Affairs Ministry to launch Online Youth Parliament  |  Policy Indications: “Make Innovation a national movement”: IT Minister   |  National Edu News: Over 600 school children to participate in Republic Day Parade 2020  |  
August 23, 2017 Wednesday 05:06:44 PM IST

FB to allow publishers put logos

Technology Inceptions

San Francisco: In a move to give publishers a brand recognition on its platfrom, Facebook has released new tools that lets media houses display their logos alongside headlines.

According to a report in Adage on Tuesday, publishers can put their logos next to headlines in the trending and search sections to give readers an idea about where the news is generating from. 

The tools come as a relief for publishers who had been lamenting about losing their brand identities on social networking site where the headlines and layouts of all the brands looked similar.

"When people see those three red letters, they know it symbolises trusted, reliable and real news, so any effort by Facebook to emphasis the brand and credibility of a story benefits the audience as well as the publisher," Samantha Barry, CNN's executive producer of social and emerging media, was quoted as saying.


The move is a result of recommendations made during Facebook's journalism project, which was launched in January. According to a Pew Research survey, only 56 per cent of readers recalled the source of news read through social media sites.

"By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook -- to enhance people's awareness of the source of content," Facebook was quoted as saying.

Comments