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June 15, 2019 Saturday 06:31:45 PM IST

E-Services Most Important in Design of Smart Tourism Organisation

Management lessons

Implementation of Smart Tourism Organisation (STO) is vital to remain competitive in tourism industry and e-services constitute the important part in STO, according to a new research done on tourism organisations of South Khorasan province in Iran.
The study results showed that e-services given for tourists had the greatest impact on the development of STO while New Tourism Marketing Methods had the less impact on STO. Up-to-date information is vital for tourism industry and IT plays a major role in competitiveness of a firm. Structural intelligence, human and organisational intelligence, technological intelligence, competitive intelligence, environmental intelligence, emotional intelligence are different types of intelligence a tourism organisation should possess to stay ahead of competition.

Among internal factors, it was found that provision of e-services was a vital factor for customer satisfaction, trained and fluent-in-language staffs, organisational innovation, complementary activities and smart experiences such as uses of Virtual Reality had a lesser role to play in organisational competitiveness.

Source: https://www.heliyon.com/article/e01850/
Photo Courtesy:rawpixel from Pixabay.com



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