Empathy Fosters Sustainability
Concern for the environment is more in people who score higher in empathy, according to a study by the Nanyang Technological University of Singapore. Nearly 79% of 520 Singaporeans surveyed said that they would prefer to buy an energy-efficient air conditioner over a conventional one not just to save on energy costs but those preferences were associated with their level of empathy that forces them to spend more money to minimise carbon footprint. It was found that Singaporean parents would prefer long-term environmental impact even when buying an air conditioner to ensure their child sleeps well. The findings reinforce the need to develop empathy in children at school and home at an early age.