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February 13, 2020 Thursday 04:45:51 PM IST

Electoral Psychology Observatory launched at LSE

Leadership Instincts

London School of Economics has formally launched the Electoral Psychology Observatory (EPO), located within the Department of Government. The event unveiled a range of EPO research projects aiming to understand the psychology of voters and its interactions with election processes and the political environment and is led by the EPO’s Director, Professor Michael Bruter, and its Deputy Director Dr. Sarah Harrison.

The event launched Professor Bruter and Dr. Harrison’s new book ‘Inside the Mind of a Voter’ (Princeton University Press), an in-depth study of the psychology of voters around the world, and two new research projects: ‘The Age of Hostility’, a 27-country mixed-method investigation into the rising worldwide phenomenon of electoral hostility, sponsored by the European Research Council, and ‘First and Foremost’, sponsored by the Economic and Social Research Council, which analyses the electoral experience of first-time voters and how it can be improved. The EPO launch included a roundtable discussion at the Houses of Parliament on that topic. 

The EPO also launched two major new resources which shed light on the current political environment: the Hostility Barometer Series, jointly run with the market research agency Opinium, which tracks levels of hostility amongst British and US citizens, perceptions of electoral atmosphere and democratic frustration, and the Almanac of Electoral Ergonomics, which maps differences in processes likely to affect the experience and satisfaction of voters across democracies and highlights best practice.

The EPO’s pioneering research to help institutions improve elections and democracy was also highlighted by the presentation of a unique EPO project,“designing the ideal polling station”, involving the EPO team and world leading architects, designers, landscapers, and cultural design companies, as well as associations representing young voters and those affected by mental health issues and learning disabilities.


(Content Courtesy: http://www.lse.ac.uk/News/Latest-news-from-LSE/2020/b-Feb-20/Electoral-Psychology-Observatory-launched-at-LSE)

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