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August 01, 2017 Tuesday 12:22:49 PM IST

Choose the Right Gift

Parent Interventions

Researchers at Carnegie Mellon University have found that there is a gap of expectations between the givers and the receivers regarding gifts they want to give or that they want to receive. Given the choice of receiving a gift that has sentimental value -- such as a photograph of a special memory -- versus a more superficial gift -- such as a jersey from a favorite sports team -- givers opt for the superficial gift more often that their recipients expect. However, the receiver prefers to receive sentimental gifts over superficial gifts.


“People spend billions of dollars every year on gifts, and the data suggests that they’re not spending money in the best way possible,” suggests the study. “We are also finding evidence in a different project that people feel closer to givers when they receive sentimental gifts, so people should keep this in mind the next time they’re making gift-giving decisions.”


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