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February 06, 2020 Thursday 12:42:02 PM IST

Burden appointed Princeton University’s first deputy VP for content strategy

International Edu News

David Burden, a 25-year marketing and branding agency veteran, has been named deputy vice president for content strategy and will lead the University’s creative and content efforts across all of its communications channels. Having worked with a range of clients throughout his career, including some of the nation’s leading colleges and universities, Burden brings extensive experience in market research, data analytics, strategic communications, digital media, creative content, and audience activation. This is a new position in the University administration, created as part of the expansion and evolution of Princeton’s Communications team intended to better support the University’s strategic goals through public communication.Burden will guide the creation of multimedia content, manage Princeton’s range of communications channels to tell the University story, and amplify institutional priorities among a wide range of internal and external audiences.

(Content Courtesy: https://www.princeton.edu/news/2020/02/04/burden-appointed-princeton-universitys-first-deputy-vice-president-content-strategy)

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