Brands Have Little Bearing on Children’s Food Choices
Do brands have a role in children’s food preferences?
A recent study in the journal Appetite says kids who have their own money to spend are
least motivated by brands. The inclination is more towards snacks of their
liking, more often bordering on the unhealthy. Other kids who had plenty of
money at their disposal were careful while buying brands which charged more, but sold unhealthy stuff. Such choices
indirectly helped them to buy healthy stuff, said the study. Parental guidance,
schools and food manufacturers influence children. Awareness of nutrient-poor
snacks hold back kids from buying such products. But the study has not been able
to conclusively say what exactly influences a child to spend his own money on a
particular snack food.