Science Innovations: "3D Epigenetics" Helps Understand How Genome Folding Influences Our Body  |  Technology Inceptions: India Creates History With Successful Launch of Chandrayan-2  |  Teacher Insights: Past Experiences Helps Human Brain Understand Present Experiences  |  Health Monitor: Diabetes Increases Risk of Heart Failure More in Women Than Men  |  Parent Interventions: Children With Autism More Likely to Be Bullied At Home and School  |  Parent Interventions: Napping child excels  |  Science Innovations: Wound-healing tool of plant cells   |  Technology Inceptions: Powerful Robots Helps in Faster Detection of Bridge Defects  |  Teacher Insights: Are you susceptible to persuasion?   |  Science Innovations: Mushrooms to help fight TB  |  Management lessons: How to Create Cool Brands and Stay Cool  |  Health Monitor: Honey Helps Increase Testosterone Levels in Males  |  Parent Interventions: Women Oncologists Skip Scientific Conference to Take Care of Children  |  Career News: Chinmaya University-CPPR Announce MA in Public Policy and Governance Course  |  Parent Interventions: Electrical zap to retrieve memory  |  
  • Pallikkutam Magazine
  • Companion Magazine
  • Mentor
  • Smart Board
  • Pallikkutam Publications

July 05, 2019 Friday 09:34:03 AM IST

Application of Behavioural Economics Helpful for Efficacy of Public Policy

Policy Indications

The application of Behavioural Economics can be useful to improve the efficacy of public policy and programmes, according to Nirmala Sitharaman, Union Minister for Finance and Corporate Affairs.

The Beti Bachao, Beti Padhao (BBBP) and Swatchh Bharat Mission became popular and successful with the application of applied behavioural insights, according to The Economic Survey 2018-19.
For example, ‘#SelfieWithDaughter’ on social media became a worldwide hit and the celebration of the girl child quickly became the norm to which more and more people wanted to conform. Similarly, use of socially and culturally identifiable names for various recent schemes like Namami Gange, Ujjawala, Poshan Abhiyan among others have helped to build the affinity of the people for the scheme.
The community-based approach to sanitation in SBM with the help of Swachhagrahis whose similarity with Satyagrahis, helped to reinforce the message. The gender empowerment component of SBM helped to become a complement the Beti Bachao, Beti Padhao scheme. According to the Economic Survey, the key principles of behavioural economics are ‘emphasizing the beneficial social norm’, ‘changing the default option’ and ‘repeated reinforcements’.
The Economic Survey opines that while several Indian programmes have applied the principles of behavioural economics, there is still ample scope for leveraging these insights to enhance the efficacy of programmes in India. Accordingly, the Economic Survey recommends setting up of a behavioural economic unit in the NITI Aayog. It also strongly recommends that every programme must go through a ‘behavioural economics audit’ before its implementation.


Source: PIB


Comments