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September 04, 2018 Tuesday 11:50:36 AM IST

Apple Maps to Get Augmented Reality Features

Technology Inceptions

Apple’s interest in augmented reality has become pretty clear over the last couple of years, and just this past week it acquired a startup focused on building lenses for AR glasses.

Apple has confirmed that an Apple Maps revamp is in the works, and the company's hiring trends seems to reflect that it is looking to add some AR features in the Maps app. While the company hasn't divulged much into details of what the new Maps app will entail, job postings related to Apple Maps do lend weight to augmented reality integration. Multiple Apple job postings ask for mapping and AR capabilities, hinting at the integration of augmented reality-related features into the Apple Maps app in the future.

In the job description for an Apple Maps position, Apple touts how mapping products are still in their “infancy,” with new technologies like LIDAR and augmented reality set to shake things up:


“Digital maps have become essential tools of our everyday lives, yet despite their ubiquity, they are still in their infancy. From urban mobility to indoor positioning, from LIDAR to Augmented Reality, advances in technology and new kinds of data are powering innovations in all areas of digital mapping. If you love maps and are passionate about what is possible, you will be in great company.”

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