Technology Inceptions: India to Establish One lakh Digital Villages: Ravi Shankar Prasad  |  Best Practices: FSSAI to Impose Curbs on Promoting Unhealthy Products in School Premises  |  Management lessons: E-Services Most Important in Design of Smart Tourism Organisation  |  Rajagiri Round Table: 'Draft New Educational Policy Comprehensive, Hurdles Likely in Implementation'  |  International Edu News: Estonian schools promote English  |  Technology Inceptions: Microsoft AI Helps Leading Naukrigulf.com Attract More Jobseekers, Employers  |  Technology Inceptions: Microsoft To Set up AI Digital Labs in Association With 10 Universities  |  Science Innovations: IIT Guwahati Develops Simple Technique to Check Milk Quality  |  Teacher Insights: Rural-Urban Divide Among Animals Too- The Case of Bengaluru Lizards  |  Technology Inceptions: Steam game streaming for iPhone, Apple TV   |  Parent Interventions: Picky-eating tots get constipation  |  National Edu News: Check AIIMS MBBS Exam Results @aiimsexams.org  |  Higher Studies: EducationUSA India Mobile App Launched  |  International Edu News: Indian Student Enrolments in US Universities Double in a Decade  |  Policy Indications: IIT Delhi To Study How Much Heat Stress You Can Endure  |  
  • Pallikkutam Magazine
  • Companion Magazine
  • Mentor
  • Smart Board
  • Pallikkutam Publications

March 27, 2018 Tuesday 12:38:30 PM IST

Apple Buckling up to Get Back the Grip on Students

Technology Inceptions

Apple’s next splashy product announcement  will be taking place at a magnet high school on the North Side of Chicago. This clearly indicates that Apple isn’t ready to let go of the education market it once dominated.

Though the tech giant has not disclosed what products will be introduced at its event, the hint is that the announcement comes at a crucial time: as many schools are looking to renew or change over the summer their agreements with companies for classroom tech. Tech companies hope that the presence of their products in classrooms will turn students into long-term customers.

Macs and later, iPads used to dominate class rooms once. But recently, Google and Microsoft have overtaken that. Right now, Google is the king in the classroom, owing much to the low cost laptops. Near the end of 2017, Google had shipped about 60 percent of the new technology that U.S. classrooms received, according to the analysis firm FutureSource. 

Google's lead will be hard to shake, given how well it has sold its systems to schools and how accustomed the schools have become to Google products. Many school districts favor a mix of products, using iPads with younger students and switching to Chromebooks or cheaper Windows laptops as students age and require more computing power or a full keyboard. 


A low-cost laptop, which has also been rumored, would be a tough sell for Apple — even if it slashed the price significantly. 

The company is also expected to revamp its Classroom application, which allows teachers to personalize lesson plans, communicate with parents and closely track student performance.

(Source: The Washington Post)


Comments